Sony has developed a new umbrella brand to unite its first-party PlayStation titles. The PlayStation Studios brand will go live alongside PlayStation 5 later this year, and will only be used on games developed and managed by Sony.
Check Out the PlayStation Studios Opening Animation:
Alongside the logo, PlayStation has created a new opening video that will appear at the start of its games. The video features characters from Uncharted, LittleBigPlanet, God of War, Ratchet & Clank, Horizon: Zero Dawn and The Last of Us.
Sony’s PS4 games will also carry the PlayStation Studios branding, but it won’t be ready in time for the launch of The Last of Us: Part II or Ghosts of Tsushima, which are both due to arrive this summer. It will also miss the launch of Horizon: Zero Dawn on PC, although Lempel says that any future games it releases on other platforms will also carry the branding.
There will be variations on the video asset and although the clip may look like something you would see before a Marvel movie, the inspiration for the branding came from the games themselves.
Alongside games developed by Sony’s first-party studios — such as Naughty Dog, Insomniac, Santa Monica Studio, Media Molecule and Guerrilla Games — the PlayStation Studios brand will also apply to games made by work-for-hire developers under Sony’s direction.