What were the Top 10 best selling games in May 2012 in the United States?
The newest NPD numbers are in, and so are the top lists of the highest selling game systems and games for May in America.
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Here is the full Top 10:
1. Diablo III (PC/Mac)** Activision Blizzard — 1 million sales
2. Max Payne 3 (360, PS3, PC)** Take-Two Interactive — 440,000 sales
3. Tom Clancy’s Ghost Recon: Future Soldier (360, PS3) Ubisoft — 400,000 sales
4. Prototype 2 (360, PS3)** Activision Blizzard
5. NBA 2K12 (360, PS3, Wii, PSP, PS2, PC) Take-Two Interactive
6. Call of Duty: Modern Warfare 3 (360, PS3, Wii, PC)** Activision Blizzard
7. Sniper Elite V2 (360, PS3) 505 Games
8. Battlefield 3 (360, PS3, PC)** Electronic Arts
9. Dragon’s Dogma (360, PS3) Capcom — 92,000 sales
10. Just Dance 3 (Wii, 360, PS3) Ubisoft
** Includes CE, GOTY editions, bundles, etc. but not those bundled with hardware. Physical retail copies only.
Diablo III’s 1 million sales was retail in the U.S. only, after adding in digital and global sales it ended up selling 6.3 million copies in its first week alone… all aboard the Hype Train!
System Sales in May 2012:
Xbox 360: 160K (-40.7%)
Nintendo 3DS: 113.5K (+17%) [Comes from Anita Fraizer statement below and last year’s result.]
Nintendo Consoles & Portables Combined (3DS + DS + Wii + anything else): 285K
1. Xbox 360 – Sold 160,000 Units.
2. PlayStation 3 – Sold over 114,000 Units.
3. 3DS – Sold 113,500 Units.
4 & 5. Wii & DS – Sold 171,500 Units.
More and more gamers are getting connected through Xbox Live.
NPD’s Overall Analysis:
NPD industry analyst Anita Frazier had the following to say:
“These sales figures represent new physical retail sales of hardware, software and accessories which account for roughly 50-60% of the total consumer spend on games. When you consider our preliminary estimate for other physical format sales such as used and rentals at $155MM, and our estimate for digital format sales including full game and add-on content downloads including microtransactions, subscriptions, mobile apps and the consumer spend on social network games at $420MM, we would estimate the total consumer spend in May to be $1.17B. Our final assessment of the consumer spend on these areas outside of new physical retail sales will be reported in September in our Q2 Games Market Dynamics: U.S. report.”
“PC Games sales realized a year over year increase of 230% realizing $80MM in sales, which softened the decline in software sales overall.”
“Diablo III is the top selling title for May, the first time since July 2010 that a PC-only game accomplished this feat. Since the game launched day and date through digital distribution as well, full sales of the title are some multiple of what is reflected in the retail sales. Starcraft II was the title that topped the best-seller list in July 2010, a testament to the power of the Blizzard brand in PC gaming.”
“To dig deeper into the new physical retail software performance this month, new launches generated 31% more dollars this May than they did last May, largely due to the success of Diablo III. This May, new SKU launches across console, portable and pc game software generated 188% more unit sales per SKU than they did last May. So while there were fewer new item introductions this May, they collectively generated more unit and dollar sales.”
“YTD 2012, there have been 27% fewer new software title introductions into retail which we believe is a big part of the softness we’re seeing in May sales. A title obviously continues to see sales beyond its launch month, so there is a longer term impact from a narrower array of available new content. That said, we saw some exciting content at E3 that will come to market in the latter part of the year, and when great content comes to market, gamers are still showing up at the stores to buy it.”
PR shared some interesting statistics as well:
“All hardware platforms, save the 3DS, saw a decline in unit sales versus last year. The Nintendo DS, however, did realize a 35% lift over April 2012, catalyzed by the May 20th price reduction on the DSi and DSi XL. Even with the price drop on the DS platform, 3DS sales realized an increase of 17% over last May.”
Is the Top 10 what you expected?
Tags: Diablo III