LEGO gains rights to ‘Hobbit’ toy license; playsets are to include brand new ‘Rings’ merchandise!
Warner Bros. Consumer Products has given the company sole rights to create action figures, playsets and more based on the hugely popular Lord of the Rings trilogy and the two upcoming “Hobbit” films.
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“Only Lego, with their expertise in the construction category, is capable of doing justice to the incredibly imaginative environments depicted in the world of ‘The Lord of the Rings’ and the two films based on ‘The Hobbit,'” said Karen McTier, executive VP, domestic licensing and worldwide marketing, Warner Bros. Consumer Products. “These films give life to amazing worlds and characters and we are thrilled to bring fans these products that deliver an imaginative play experience befitting of these beloved properties.”
The first toys Lego plans to produce will hit store shelves in June, alongside the movie, with more construction sets planned for the weeks leading up to the launch of “Unexpected Journey” on Dec. 14.
Does this mean we can expect to see a LEGO Lord of The Rings video game soon?
Not familiar with the series of films? Take a look at the “Making of The Hobbit” trailer!