Need for Speed: The Run announced with release date and first trailer

Need for Speed: The Run box artwork
Need for Speed: The Run has been officially announced as the next-installment in Electronic Art’s long-running racing franchise, and once again giving a new spin on the series. It will be released on November 15, 2011 (USA) for Xbox 360, PS3, PC, Wii and 3DS. It will also hit Europe on the 17th and the UK on the 18th.

“In the Run” is being described as an “underground world of illicit, high-stakes racing” in which players compete in a long race from San Francisco, California all the way through to New York in a unique endurance experience.

No speed limits. No rules. No allies. All you have are your driving skills and sheer determination as you battle hundreds of the world’s most notorious drivers on the country’s most dangerous roads as you blow across borders, weave through dense urban traffic, rocket down icy mountain passes and navigate narrow canyons at breakneck speeds.

Powered by DICE’s state-of-the-art Frostbite 2 engine, Need for Speed The Run takes the action racing genre to new heights with stunning visuals and car physics that hug the road even at top speeds all built around a gripping storyline. The cars are hot, the racing is intense and the story will have you at the edge of your seat… all the way from the Golden Gate Bridge to the Empire State building, so say the developers.

Autolog, the Need for Speed franchise’s revolutionary social competition functionality, is back and better in Need for Speed The Run as it will continue to reinvent how people play games, track career progression and compare game stats. Although how it has been improved wasn’t revealed.

“This is the year that Need for Speed goes to the next level,” said Jason DeLong, executive producer at EA. ‘We think that Need for Speed The Run is going to surprise people with its intense, thrilling story and big action feel. But the game would be nothing without hot cars and crazy-fast chases. So that is what we’re delivering — explosive racing that will have players flirting with disaster at 200-miles an hour.”

Here is the debut trailer for the game.