System and game sales for September 2010 in the USA

15 October 2010
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Do you have an Xbox 360 Slim console yet?
September’s American video game sales data from the NPD is in, and for the fourth month in a row Microsoft’s Xbox 360 finds itself in the lead!

Thanks no doubt to the Xbox 360 Slim console, which has remained an attractive buy and even more so as the holidays get ever closer.

Meanwhile pre-orders of Kinect for Xbox 360 are selling out at retailers nationwide ahead of its US release on November 4.

“Hardware unit sales, with the exception of the Xbox 360, are down versus last September, but a couple other platforms, specifically the PS3 and the PSP are up on an average sales per week basis as compared to August,” said Frazier, adding that the average retail price of hardware was up September, due to the Xbox 360 Halo: Reach bundle and the PS3 Move bundle.

Total sales of hardware and software were down 8 percent year-over-year, coming in at $1.22 billion compared to $1.32 billion in September 2009, while hardware sales were down 19 percent yoy to $383 million compared to $427 million.

“While industry sales of new physical retail sales show a decline versus year ago, it’s important to remember that there is a growing volume of content being sold digitally, or otherwise outside the traditional retail channel,” said NPD’s Anita Frazier. “These numbers reflect the largest channel for hardware, software and accessories sales, but there are content sales happening elsewhere.”

Video game hardware overview:

Xbox 360: 483,989 Units (Up 37% Year Over Year)
DS: 403,000 Units (Down 23% Year Over Year)
PS3: 312,000 Units (Down 37% Year Over Year)
Wii: 254,000 Units (Down 45% Year Over Year)

Here is how the game sales themselves break down.

1. Halo: Reach (Microsoft, Xbox 360) – 3.3 Million
2. New! Madden NFL 11 (Electronic Arts, Xbox 360, PS3, PS2, Wii, PSP) – Over 477k-600k
3. Dead Rising 2 (Capcom, Xbox 360, PS3, PC)
4. NHL 11 (EA, Xbox 360, PS3)
5. FIFA Soccer 11 (EA, Xbox 360, PS3, PS2, PSP, Nintendo DS)
6. Kingdom Hearts: Birth By Sleep (Square Enix, PSP)
7. Mafia II (Take 2 Interactive, Xbox 360, PS3, PC)
8. Spider-Man: Shattered Dimensions (Activision Blizzard, PS3, 360, NDS, Wii)
9. Metroid: Other M (Nintendo, Wii)
10. Call Of Duty: Modern Warfare 2 (Activision Blizzard, Xbox 360, PS3, PC)

Microsoft’s Halo: Reach sold 3.3 million units during the month, below Cowan’s 3.75 million estimate, while Activision’s Guitar Hero: Warriors of Rock, only managed “a fairly dreadful” 86,000 units in its first five days.

Metroid: Other M’s sales were less than expected, whereas Madden NFL 11 sales slowed 11% since last month.

It’s also worth noting that this marks a huge shift in the NPD, who will no longer be providing hardware sales numbers! It will now be up to the individual console publishers themselves to release sales number….

For fun, compare this month with last month’s system and games sales for August 2010 in the USA.

Thanks to NeoGAF

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Josh Romero By Josh Romero: He is a lover of videogames, as well as metal music, Gilmore Girls, chatting, social networking, Phoenix Suns, reading, writing and many other nerdy things. Read his posts here and connect with him on Youtube.


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