System and game sales for August 2010 in the USA

10 September 2010
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Do you have an Xbox 360 Slim console yet?
August’s American video game sales data from the NPD is in, and for the second month in a row Microsoft’s Xbox 360 finds itself in the lead.

Thanks no doubt to the Xbox 360 Slim console, which has remained an attractive buy. I know I still want one. Looks like including wi-fi was a great idea, eh.

Hardware sales dropped 5% this month over last, while software sales dropped 14%. And this month represents the gaming industry’s fifth straight decline in a row, falling 10% compared to August of 2009, for a total of $819 million this year.

Video game hardware overview:

1. Xbox 360: 356,700
2. Nintendo DS: 342,700
3. Nintendo Wii: 244,300
4. PlayStation 3: 226,000
5. PSP: 79,400

On the software side: “Madden NFL 11 once again made August ‘Madden Month’ at retail,” says NPD’s Anita Frazier. “Sales of this year’s game were about 6% higher than last year’s in its debut month, but interestingly, all of the gains occurred on the PS3 platform, reflecting the impact of the hardware sales momentum on corresponding software sales.”

Blizzard’s PC game Starcraft II: Wings of Liberty — had it qualified as a console video game — actually would hit the charts with more than 300,000 copies sold. “In fact, PC games retail dollar sales saw a 35% increase over last August,” Frazier says.

The Xbox 360 and PS3 versions of the Madden NFL 11 took the Number 1 and 2 spots on the NPD monthly top sales chart, respectively; While the two combined for sales of 1.8 million total. A catch that beats last year’s Madden NFL 10 sales of 1.7 million (which included a PS2 version).

Third place belongs to Super Mario Galaxy 2 which actually knocked off last month’s Crackdown 2 and moved UP A SPOT on the list! The unbeatable plumber strikes back! Hitting 4th place on the charts is Mafia II. The Xbox 360 version outpaced the PS3 version, which landed in 7th. Unbelivebly, Mario continues his chart domination with another two entry’s, taking up the 5th and 6th spot respectively are New Super Mario Bros. on DS(!) and New Super Mario Bros. Wii (which isn’t too unexpected, given it’s newer and returning from last month. But what is NSMB DS doing here?). Either way, Plumber beats Gun as Mario knocks last month’s Red Dead Redemption clear off the chart. Rounding out the final three spots are old favorites: Modern Warfare 2 in 8th, last month’s college football title NCAA Football 11 in 9th and the ever-endurable Wii Fit Plus in 10th.

Video game software overview top 10, August 2010 (includes special editions, bundles, etc. but not those bundled with hardware):

1. Madden NFL 11 (Xbox 360) – 920,800
2. Madden NFL 11 (PS3) – 893,600
3. Super Mario Galaxy 2 (Wii) – 124,600
4. Mafia II (Xbox 360) – 121,600
5. New Super Mario Bros. (DS) – 110,400
6. New Super Mario Bros. Wii
7. Mafia II (PS3)
8. Call of Duty: Modern Warfare 2 (Xbox 360)
9. NCAA Football 11 (Xbox 360)
10. Wii Fit Plus (Wii)

Lastly, the NPD’s Anita Frazier had this to say about the state of the industry in August 2010:
“This month reflected the lowest sales for August since 2006. While all categories are down in both dollars and units, the portable portion of the industry is down to a greater extent than is the console portion.”

For fun, compare this month with last month’s system and games sales for July 2010 in the USA.

Data courtesy of Neogaf

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About the author

Josh Romero By Josh Romero: He is a lover of videogames, as well as metal music, Gilmore Girls, chatting, social networking, Phoenix Suns, reading, writing and many other nerdy things. Read his posts here and connect with him on Youtube.


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