Ads come to Xbox 360 via your Dashboard

Xbox 360 Dashboard ads on the NXE (New Xbox Experience)
The Xbox 360 dashboard is about to get a whole lot less friendlier thanks to new ads/commercials that will briefly take the place of the usual NXE Windows, as you can see in the video below.

To make matters worse, these ads are not static. They are in fact videos (or commercials) and come complete with sound . . . making the Xbox 360 Dashboard as annoying as those video advertisements you see on youtube and other sites whenever you are trying to watch a video. Although there are banner ads as well that don’t have video or sound.

According to Emerging Media Lab’s Josh Lovison, speaking to Kotaku, he says the new Silverlight ads are designed to “fit into the interface” to make them less intrusive. This also means that, thankfully, you will not be seeing any other kind of ads such as pop-ups, replacement banners, watermarks or news tickers. You’ll just see the windows you know being briefly replaced for the run of the ad.

It also seems that the NXE (“New Xbox Experience”, the Xbox 360’s current menu layout) may have been designed from the ground up to incorporate ads. This is because the NXE Windows just happen to be the standard IAB (Interactive Advertising Bureau) ad size. Which means any Flash/Silverlight ad can be easily dropped into the NXE interface.

Here is a video of what you can expect to see in the Dashboard with these new ads.

Via Kotaku