Microsoft announces new Xbox 360 features coming this summer

Avatar Marketplace dlc coming to Xbox 360 along with Games on Demand and more this summer 2009
Microsoft has announced a number of new features that will be rolling out to Xbox 360, Xbox Live and New Xbox Experience this Summer. Among the new announcements from E3 2009 are many oft-requested features, from downloading full Xbox 360 games to DLC for your Avatars!

The list of upcoming Xbox 360 features include:

Games on Demand Service
Xbox LIVE has changed the way you play your games, and now Microsoft is changing the way you access them with digital distribution of full Xbox 360 games! The Games on Demand channel will launch with a library more than 30 great games, from classic hits like “Mass Effect,” “BioShock” and “Assassin’s Creed,” to family favorites like “LEGO Star Wars: The Complete Saga” and “Sonic the Hedgehog.” You’ll have access to a wide variety of great games, downloadable in only a few hours and at the touch of a button. Microsoft also added the option to purchase Games on Demand directly with your credit or debit card.

The Summer of Arcade 2009
Xbox LIVE Arcade is keeping the fun rolling all summer long. Microsoft is continuing their commitment to quality and innovation by delivering five weeks of downloadable blockbusters with the second annual Summer of Arcade – bringing you the biggest and best smash hits of the season including “Shadow Complex,” “Trials HD,” “Splosion Man,” “Teenage Mutant Ninja Turtles: Turtles in Time Re-Shelled,” and “MARVEL VS. CAPCOM 2.” And of course the launch of 1 vs 100 which is now playable in beta.

Avatar Marketplace
Since the launch of NXE (New Xbox Experience), millions of Avatars have been created on Xbox LIVE, giving members a whole new way to express themselves online, in games, and in their social experiences. Starting this summer, players will see some great new ways to make their Avatar truly their own. First, Microsoft heard loud and clear from gamers that they wanted to get new avatar items as awards when playing games, and Microsoft is happy to announce support for in-game Avatar Awardables. Second, gamers are going to see some great new options with animated Props and full costumes to add to their Avatar. Finally, Microsoft is continuing that spirit of customization and self-expression with a virtual closet full of premium clothing and interactive props to download and purchase for your Avatar. Whether its game-inspired gear or the latest fashion trends, there will be creative options for everyone to enjoy. You’ll also be able to easily access the new Avatar Marketplace directly through the Avatar editor.

User Ratings
Microsoft is adding a five star rating system that lets you easily rate any content in the Games Marketplace. Now you’ll be able to show your support for your favorite games and Game Add-ons on Xbox LIVE and also quickly organize by user rating to find the community’s favorite content. This has been one of the most-requested features from Xbox 360 gamers and will hit this Summer.

Performance Updates
“We know that the details also matter. That’s why we’re making a series of updates based on your feedback,” says Microsoft. “First and foremost, the entire Xbox LIVE service is being upgraded for improved performance including better guide and friends access. Some other things we’ve done based on your feedback include revamping the friends sorting list, Achievement views and improving our matchmaking support. There’s always room to improve, and your input really matters to us . . . so keep it coming!”