World of Warcraft: Wrath of the Lich King has become the best-selling and fastest-selling PC game of all time, and already Blizzard has brought up the fact that they are thinking about the next WoW expansion.
In an interview with MTV Multiplayer, Blizzard CEO Mike Morhaime had this to say:
“We will continue making expansions as long as we have players that want to play World of Warcraft — we want to keep them entertained.” Asked if that means Blizzard will be making expansions forever, Morhaime replied, “Well, probably not forever. But for the foreseeable future, we’d like to be doing regular expansions.”
What exactly is a regular expansion? Well originally Blizzard planned to release a new expansion every year, but that hasn’t quite worked out. “Our goal that we’ve talked about is to put out an annual expansion, but we haven’t quite been able to do that. We had one early last year and now we’re sort of late this year, but we do want to decrease the amount of time in between expansions. Although we’ll probably never get it down to a year between each one because there’s just so much content. We do want each expansion to be considered a big value for players.”
World of Warcraft is the most popular franchise in MMO gaming and perhaps in the gaming industry in general, given it’s sales figures. World of Warcraft has topped 11 million subscribers making it by far the biggest MMORPG around, and the most successful.