PlayStation 4 planned 10 years ahead of release discusses Sony Computer Entertainment President Kaz Hirai

8 May 2008
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In a recent interview Sony Computer Entertainment President Kaz Hirai was asked about the PlayStation 4 and future Sony hardware always being planned / developed far ahead and how he feels about always thinking for what comes next despite Sony’s planned ten-year life cycle for the PlayStation 3. While it may seem obvious that if the PS3 sells well, there will be a PS4, it’s an interesting behind-the-scenes view.

Mr. Hirai answered: “Well I think in any given moment, you need to think both short-term – so, what are we doing next fiscal year, how do we grow the current business – but at the same time, you also need to look four or five years out as well. To say, OK, what is the consumer wanting to do in interactive entertainment five years from now, what can we as a platform holder propose, if you will, to the consumers, to say maybe we should so this or that, and make sure that we keep the consumers engaged, and really also make sure that we are leading the market as opposed to following it. So discussions are happening all the time, about both our short term plans – what are we doing this fiscal year, next fiscal year – as well as, what is the world going to look like, what is the landscape going to look like five years from now, or ten years from now.”

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  • This last sentence would be referring to the PlayStation 4 planning. So the Kikizo interviewer asked what happens with the PlayStation brand in this rapidly progressing technology landscape.

    Mr. Hirai answered: “I think so, I think so. But at the same time, I think we have proven with two consoles already that when you say it’s a ten-year lifecycle, it’s a ten-year lifecycle. And we have the luxury I think of being able to keep that long lifecycle going, which means that we don’t need to be talking about our next-generation platform, because again we have a very stable [current] platform. And we certainly don’t want to confuse the consumers once again, by talking about something that may or may not happen five years from now. And that’s something we’re talking about and discussing up here [taps his head] in the company, but it’s not something we talk about openly, again for fear of confusing the consumers. And quite honestly, I think the PlayStation 3, we’ve repositioned it, and it’s got quite a long way to go. I mean we’re just starting here.”

    I’m glad there are professional interviewers out there. I’d be asking questions like whether or not the PS4 will have the Spider-Man font as well. I mean, aren’t you curious? 😛

    Update March 27, 2009: Sony Computer Entertainment has filed a “PS Cloud” trademark with the US Patent and Trademark Office. This occurred on the same day the OnLive cloud gaming service was announced, which streams videogames to your TV or PC for direct play without the need for high-end PCs or consoles. It’s unclear whether or not Sony have been working on a similar cloud gaming subscription service or if it’s simply to cover their bases in case cloud gaming is the next big thing. Sony describes the PlayStation Cloud as a provider of “entertainment services, namely, providing an online videogame that users may access through the internet”. Anyone care to guess if they are describing future PS3 or PS4 games streaming to your living room; or simply alternate reality (Xi came out on March 23, coincidence?) and arcade games in Home?


    Categories: Interviews, News, PS3 News

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  • About the author

    Ferry Groenendijk

    By Ferry Groenendijk: He is the founder and editor of Video Games Blogger. He loved gaming from the moment he got a Nintendo with Super Mario Bros. on his 8th birthday. Learn more about him here and connect with him on Twitter, Facebook and at Google+.

    • Mcjakeqcool

      It would be silly of MS to releace da x720 before ps4 but in any case they sell the same amount of units as each over infact there has been as few as a few hundred thousands sales between ps3 an x360 never in any generation of video games has sales been THAT close, but if Microsoft releace in competition with Sony they could get the edge cos many of Sony’s former exclusives have gone multi-platform in the era of the ps3.

    • Some Guy

      yeah because “2012” is real…. (sarcasm)


      i can’t wait to see it :0

    • Mcjakeqcool

      Oh yeah you bet 2012 is gonna be big that’s why it’s got the whole world talking it’s seriously the biggest thing since the millenium bug, that was a real deal, well the world’s never been the same since back then an It’ll never be the same after 2012,

    • Dhl9812

      I have an erection for this article

    • Nigger

      My pc already has 25 times the processing power of the ps3. And that’s no exaggeration. People aren’t going to wait for the next crappy console for that long when you can spend $500-$600 now and get a pc that’s more powerful than the ps4 could ever hope to be. But oh, 3d and blu ray. Eat it, I can play 3d across 3 screens at triple 1080p at 60 frames solid.

    • Guest

      something i dont understand is the 3ds has better graphics then both the ps3 and the xbox360 but the wii lacks many capabilities the ps3 and xbox360 have

    • Pingback: PS4 To Launch In 2013-2014 According To E3 2012 Rumors()

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