Grand Theft Auto IV sold 6 million units worldwide in its first week, making it the biggest entertainment launch of all time

Shelves filled with GTA IV before launch
Take Two today confirmed that Grand Theft Auto IV sold six million units globally in its first week, that’s an estimated retail value of more than $500 million. The title sold approximately 3.6 million units on its opening day with a retail value of approximately $310 million globally.

That makes Grand Theft Auto IV the biggest entertainment launch of all time, dwarfing best-ever releases in music, video and literature! The previous biggest entertainment launch week was that of cinema blockbuster Pirates Of The Caribbean: At World’s End (2007), which took $404 million at the Box Office. That amongst other entertainment giants like Harry Potter and Halo 3.

Strauss Zelnick, Chairman of Take-Two, will now rightfully brag for a moment:

Grand Theft Auto IV for Xbox 360“We knew Grand Theft Auto IV would break new ground in terms of the player’s experience, with its compelling story line, extraordinary gameplay and action that ranges over a broad urban canvas. Now, it has broken sales and rating records as well.

Grand Theft Auto IV’s first week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date. We congratulate the entire Rockstar team on creating a must-have experience that takes the legendary Grand Theft Auto franchise to a new level.

Ben Feder, Take-Two’s Chief Executive Officer, continued by saying: “Rockstar’s goal is to make each new title in the Grand Theft Auto franchise even better than those that preceded it, and Grand Theft Auto IV is a smashing success on that score.

Grand Theft Auto IV makes full use of the power of next generation technology, and offers players an experience unique in the interactive entertainment medium. This game sets a new standard in the industry, with critics hailing it as both an artistic and technological masterpiece.”

In other news: crime-rates worldwide are down because everyone’s busy playing Grand Theft Auto IV. 😛

Thanks for the picture Andy!