Segata Sanshiro’s legendary Sega Saturn advertising

10 April 2008
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By the end of 1997, the Sega Saturn had completely failed in the United States, and Japanese sales were in trouble as well. Sega knew it had to come up with a genius marketing plan to stay competitive. And there was only one man for the job: Segata Sanshiro!

This 13-minute video documentary traces the life and death of one of the greatest video game advertising icons ever.

What’s your favorite commercial? Mine’s the Bomberman one where Segata’s enemies explode after he throws them! ๐Ÿ˜†


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About the author

Ferry Groenendijk By Ferry Groenendijk: He is the founder and editor of Video Games Blogger. He loved gaming from the moment he got a Nintendo with Super Mario Bros. on his 8th birthday. Learn more about him here and connect with him on Twitter, Facebook and at Google+.

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