Microsoft has confirmed that BioWare’s critically acclaimed Xbox 360-exclusive RPG Mass Effect has sold one million copies in less than three weeks since its November 20th release. And that Halo 3 has sold a huge 5 million copies worldwide since its September 25th release.
In a column on the Xbox 360 marketing strategy this holiday season, Jeff Bell, Corporate Vice President of Global Marketing for the Xbox 360, revealed that sales for BioWare’s blockbuster role-playing game Mass Effect are better than perhaps many industry watchers were expecting.
To quote Mr. Bell: “We’ve… seen a strong response to both Halo 3 sales with more than 5 million, and Mass Effect which has sold more than a million copies in less than three weeks.” — Via Gamedaily