Atari has fallen on hard times recently, even last quarter it was revealed that Atari lost $11.9 million dollars. And now Atari is setting straight it’s business refocus plan.
In response to an announcement by its Atari Inc. subsidiary released on November 13 under the heading “Atari to refocus business plan on publishing and distribution in North America”, Infogrames Entertainment incorporating Atari Europe wishes to make the following clarification:
The November 13 press release only concerns the business of the Group’s 51-percent owned US subsidiary, Atari Inc., currently responsible for publishing and distributing video games in North America.
The announcement states that Atari Inc.’s operations will involve “title acquisition, sales and marketing, and physical distribution of products from Infogrames and other partners” in North America.
In June, Infogrames Entertainment, incorporating Atari Europe, announced a new strategy focused on the relaunch of its publishing business based on an integrated global structure for development and production of games, as well as on the continued reinforcement of its distribution subsidiaries.
For Infogrames Entertainment’s game development and production, the Group’s publishing division relies on its own Eden Games studio and on partnerships with a worldwide network of independent studios.
The recent decisions by Atari, Inc. are consistent with this corporate strategy and do not undermine the Infogrames Group’s ability to carry out its video game development program and to continue selling products under the Atari brand name.