Def Jam series future uncertain as EA Chicago closes

Def Jam: Icon for Xbox 360Last week Electronic Arts CEO John Riccitiello announced the company’s quarterly earnings conference call that they’d be going through developer layoffs and studio closures. While that was in plural, only the EA Chertsey studio in the UK was closed. Now, employees of the EA Chicago studio received news that the studio will be closed and most of them relocated.

You might know EA Chicago from games in the Def Jam and Fight Night franchises, and the already announced newly licensed Marvel fighting game, as well as a second fighting game based on a new intellectual property. The Fight Night series has already been moved to an EA Sports studio, and an EA representative said that announcements would be made regarding EA Chicago’s other projects in the future. But with the latest game in the Def Jam series titled Icon being received with bad critics like “weak fighting moves” and “inconsistent game mechanics” the series’ future seems uncertain or will at least be gone for a while.

Read the full “closing” memo from Frank Gibeau (the senior vice president of North American marketing):

“Today we are announcing the closure of our studio in Chicago. This is a difficult decision but we are convinced it’s the right thing to do for the future of the Games Label and EA.

Within the EA Games Label, we are committed to running each franchise and facility as a city/state, teams with unique creative identities as well as responsibility for product quality, ship dates and profitability. We recognize that games require large investments and extended development cycles. We’re willing to take risks, make long-term investments, and to support teams and individuals between launches. But each team is responsible for staying on a reasonable path to profitability. Sticking to that strategy is what gives us the financial resources and flexibility to take risks on new projects.

Unfortunately, EA Chicago hasn’t been able to meet that standard. The location has grown dramatically in the past three years while revenue from the games developed there has not. The number of employees has grown from 49 in 2004 to 146 people currently in the new facility in downtown Chicago. As it stands, EA Chicago has no expectation of hitting our profitability targets until FY2011 or later.

Closing EA Chicago is the toughest decision I’ve made in my career – one that in no way reflects on the talent and dedication of the people who work there. I’ve enjoyed their games and consider GM Kudo Tsunoda to be one of the best creative minds in our industry. The people impacted by this decision will be treated fairly – we’re offering relocation opportunities to many and there will be outplacement assistance and severance for all eligible employees.

I know this decision will be unsettling to many beyond those who work in Chicago. It’s important that you understand that we are willing to take creative risks and make long-term investments in people and projects. But the city/state philosophy demands that every project be committed to delivering a reasonable expectation of profitability. It’s a performance commitment that binds us together and ensures we have the resources we need to invest back into our people and creative output.

Finally, when EA announced our quarterly earnings last week, John and Warren referenced facility closures. We had planned to include Chicago in that communication but a personal tragedy in the studio – the death of a colleague – resulted in our delaying the announcement out of respect for his family and friends. I apologize for any confusion or concern that caused.

I think you’ll find that in addition to tackling some serious challenges, we are making great progress on our business. Consumers have responded well to our new IP and quality scores are tracking up. We are proud of our recent hits, such as Skate and the success we have made in making a solid game with The Simpsons. And we’re looking forward to breakout hits like Need For Speed Pro Street, Rockband, Burnout Paradise, Battlefield Bad Company, Army of Two, Crysis, and more in the future with Mass Effect and Mercenaries 2 World in Flames.

We’re definitely headed in the right direction.

Frank”

The memo was leaked by Kotaku, notes via Gamespot.