Sony brings E3 coverage at home on PS3 from July 11-13 with new game video and demo downloads

Get your PlayStation 3 ready for some downloading!Sony Computer Entertainment America (SCEA) has revealed that they will offer PlayStation Network coverage of the E3 Media & Business Summit. Similar to Microsoft’s Xbox 360 “E3: Bringing It Home” campaign during E3 2007, you’ll be able to download E3 content onto your PS3 consoles directly from the PlayStation Store.

This includes the entire Sony press conference that will be held on July 11th from 11:30AM to 1:15PM PST. A variety of new game trailers, videos, and other editorial content from the show will also be made available between July 11 to 13. Hopefully this will include those Lair and Heavenly Sword demos they’ve been talking about.

In addition to the downloadable content available through the PlayStation Network, consumers can follow E3 2007 through daily content on Playstation.com and the official PlayStation Blog.