From E3 2006 to E for All Expo 2007 due October 18

E for All ExpoIDG World Expo announced the official name of its newest event: Entertainment for All Expo (E for All Expo), scheduled for October 18-20, 2007, at the Los Angeles Convention Center. The name replaces GamePro Expo – a placeholder while the company held a naming contest. More than 3000 entries were submitted on popular video game site GamePro.com. The winning entry was proposed by California resident Dante Padre. So the E3 name officially is no more.

E for All Expo will offer consumers (to clarify: that means “people who eat games”) the opportunity to test-drive the latest in games and gadgetry, as well as purchase products they enjoyed over the course of the 3-day event at on-site retail facilities. Additional attractions are in the works, including high-profile videogame tournaments; job fair/networking opportunities; family-friendly offerings; and the acclaimed Video Games Live concert. The Expo will also take advantage of soon-to-be-expanded LA Live area adjoining the LA Convention Center and Staples Center.

The new name highlights the show’s focus on entertainment and its openness and accessibility to the public. Building on momentum and pent-up demand that has grown within the consumer audience for all things related to computer and video games, event organizers anticipate its mid-October dates will launch an early holiday shopping season for the industry. The new name also reflects the cross-pollinization between traditional and digital entertainment – the reason behind establishing the show in Los Angeles, the entertainment capital of the world.

When asked what inspired his name submission, Mr. Padre said: “This show seems to be about inviting everyone to participate; they even asked gamers to create the name. Unlike other industry-only events, this show is for everyone. Now everyone will have the opportunity to experience the excitement, the entertainment, and the early look at the industry that’s only been available to insiders before.”