Gears of War lead designer Cliffy Bleszinski, stated back in June that as soon as Gears of War is finished, heâ€™d start work on Gears of War 2. Obviously with all the hype surround the game’s recent release Epic was confident that Gears of War would be a big hit.
Now Microsoft took that confidence a step further and has said they are expecting Gears of War to sell one million units this year!
In an interview with Jeff Bell, Corporate Vice President of Global Marketing for Interactive Entertainment Business, Gamedaily talks about the Xbox 360’s second holiday push this year. But you’ve probably seen the Gears ads on TV already, so here’s the interesting part…
“Gamers today demand an excellent story in their games; they need to know what’s at stake, and why they should care. Excitement tops the list of desired emotions, but they want to be scared, too. They want the rush that comes from being scared by an enemy or trapped in a dark room and escaping with their lives. The goal of this ad is to establish Marcus Fenix as the hero of the Gears of War trilogy. The intention is to create emotional connection with him that is lacking in typical third-person action title marketing, by communicating a sense of desperation, loneliness, overwhelming odds, and the ultimate futility of the situation he faces.”
Although Gears designer Cliff Bleszinski has hinted multiple times that he would like to make Gears into a trilogy, Bell’s comment appears to be confirmation.