Sony today gave a whole new meaning to the words “pretty in pink” by announcing a limited edition pink PSP value pack that will launch in Europe on October 27th, to be followed by a pink PS2 bundle on November 1st.
The PSP bundle, which will retail for Â£169 (â‚¬229), will come complete with headphones, a pouch, wrist strap and 32MB Memory Stick Duo. It will also include a UMD featuring videos, live performances and interviews with pop star Pink after Sony signed a new deal with the singer. SCEE‘s Stephane Hareau said the launch is about “much more than just launching a new colour”, adding: “The association with Pink will enable PSP to push new boundaries.” A very pink one 😛
The new pink PS2 will ship complete with two pink DualShock Analog controllers and a pink 8MB memory card. In the UK, the bundle will be available with karaoke party game, SingStar Pop, for a recommended retail price of Â£129.99 (â‚¬159.99 in the rest of Europe without the game). Sony lowered the other colored PS2’s prices to Â£94.99 (â‚¬129.99).
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“PlayStation 2 is the accessible, affordable way to enjoy new social, communal and interactive entertainment experiences through software titles like SingStar, Buzz and EyeToy,” said Dan Hill, PlayStation 2 European Brand Manager.
“The Pink PlayStation 2 is funky, fresh, and fashionable, and will further broaden the consoleâ€™s continuing popularity and relevance with a fun new twist.”
I still love my cool silver PStwo, but I had no idea PINK was so fashionably hypnotic, must… look… away.