Sega and Sanrio got together for character collaborations and a kawaii Hello Kitty Sonic the Hedgehog plushy toy is the pretty darn cute outcome.
The “Sonic x Hello Kitty Super Jumbo Plushy” will be available from July 2012 at the Sega amusement facilities in Japan, and the collaboration project will go worldwide starting Summer 2013.
Actual plushy sizes weren’t revealed, but click on the thumbnail to see the large image Sega sent out.
The awwwwdorable plushy has been created to commemorate the July 14th reopening of Sega’s Tokyo Joyopolis facility, translates Anoop.
For your inner child, here’s Hello Kitty’s Paradise.