Just Dance sales explode, sells 4.3 million worldwide on Wii. Ubisoft sees bright future for dancing games
Wii’s Just Dance has sold an astounding 4.3 million copies. With sales like that, selling 8 million copies of the upcoming Just Dance 2 probably isn’t that crazy, amiright?
Just Dance 2’s tracklist offers a wide range of songs drawn from classic hits and legendary songs to today’s chart-toppers, including Donna Summer’s Hot Stuff, I Got You by James Brown but also Rihanna’s S.O.S., When I Grow Up by the Pussycat Dolls and many other famous songs for perfect dancing parties! It also features new music styles such as Bollywood or Reggaeton. And for those who still want more, they will be able to download tracks from an expanding catalogue of new hits using WiiWare.
Here is a video of Just Dance 2 in action, both dancers and gameplay on-screen!
Because of these insane sales numbers, Ubisoft is now committed to the “Dance” genre of music game, and says they expect the genre to “explode” just as sales of the first Just Dance are off the charts.
“In the first Rayman Raving Rabbids, there were some dancing mini games. It’s only 4 years later that we said ‘let’s make a game just on that’ and boom! We’ve sold 4.3 million units of the product globally!” – Ubisoft NA Pres. Laurent Detoc.
“In the first Rayman Raving Rabbids, there were some dancing mini games. It’s only four years later… that we said ‘let’s make a game just on that’, and boom! We’ve sold 4.3 million units of the product globally,” said Ubisoft North America president Laurent Detoc.
“This dance category is going to explode. We don’t know how big it can be… I think it’s much bigger than what anybody realizes at the moment,” added sales and marketing senior vice president Tony Key.
“I think there’s a real market for that kind of entertainment at home. We also have Michael Jackson: The Experience coming on the Wii… If this category does explode, we have the top two brands.” It’s worth noting that Michael Jackson: The Experience will also be releasing later on for Xbox 360 (supporting Kinect) and for PS3 (supporting Move).
Here is much more information on Michael Jackson: The Experience including the first footage of the gameplay for Wii and talk of the Kinect and PlayStation Move versions.
Ubisoft also says that Just Dance was the first game they specifically targeted towards girls ages 12 to 19. And it worked like magic.
So Ubisoft is now “trying to create new markets and find new customers and certainly the dance category is doing that for us”.
In addition Ubisoft also has their upcoming dancing title called “Just Dance Kids” for the even younger set.
“Parents are always looking for something healthy and fun their kids can do at that young age,” said Key. “We have a lot of nontraditional targets we’re going after this holiday. Nobody is saying how big it can be. We just feel in our gut that this category is going to take off… And we’re investing in it.”