APB release date is June 29, 2010. Pricing announced

APB has a release date of June 29, 2010 (USA & Europe. July 2nd in UK) announced publisher Electronic Arts and developer Realtime Worlds.
“All Points Bulletin” (a broadcast issued from one U.S. law enforcement agency to another regarding missing persons or wanted criminals), is a unique open-world, sandbox-style hybrid MMO multiplayer action game that has been in development for years (going back to 2005).
The game is the brainchild of David Jones, creator of the original Lemmings, the original Grand Theft Auto and Crackdown. It is “the bastard child of everything we’ve been striving towards over the 15-20 years and a culmination of what David Jones’ always wanted to do from GTA and before Crackdown and APB,” says Realtime Worlds executive Colin Macdonald.
APB takes the universal theme of Criminals and Enforcers and brings it to a persistent, open-world, online multiplayer setting in the modern, crime-ridden fictional city of San Paro. Some players will achieve notoriety by feeding on the city, its people and its businesses…the Criminals. Some will live by a higher code and instead feed on the criminals and their organizations…the Enforcers. This dynamic where players become the core content for other players is one of the many unique features of APB.
David Jones, Creative Director of Realtime Worlds said: “We’re delighted to finally be announcing the release date for APB, and we’re looking forward to welcoming players on to the mean streets of San Paro. Gamers will soon get to experience a world of unparalleled customization, conflict and celebrity – whether they choose to be a Criminal or an Enforcer.”
APB introduces a unique payment model defined by three core concepts: value, flexibility and no commitments. Players pay precisely for time spent in the game’s action districts.
Gamers can purchase a retail version of APB either in-store or via digital download at standard retail price of $49.99. The game includes 50 hours of action gameplay out of the box plus unlimited time in APB’s social districts customizing, socializing and trading in the marketplace. Once the 50-hours are up, players have flexibility: buy more game time from as little as $6.99 for an additional 20 hours, or opt to purchase a 30-day unlimited package for only $9.99. Those who want to go longer term will get discounts for purchasing 90 or 180 days of game time. In addition to this flexible payment model, players can also EARN game time by actually playing the game.
APB provides avenues for accomplished gamers or creators to earn rewards for their creativity and subsidize their ongoing costs with their in-game efforts. Or players can trade their customizations and rewards to other players and/or sell them on the Marketplace, where you can earn Realtime World (RTW) points, which can then be converted into game time or in-game money.
“We wanted to provide a simple and flexible way for occasional and core players alike to pay for their play without being financially tethered to the game. The model also provides an opportunity for customers to subsidize their costs by leveraging their talent or market savvy in the ‘points’ Marketplace. Highly talented players could potentially even play for free in this way.” David Jones states.
David DeMartini, Senior Vice-President and General Manager, EA Partners, added: “It’s an honor to be working with Realtime Worlds to bring an exciting and original new IP to PC gamers. We’re confident that the action and customization in the game will prove to be a huge hit.”
You can pre-order the game via the APB web-site or buy it at the EA Store. If you pre-order the game you will gain early access “VIP” game time, access to the “Key to the City” demo, exclusive in-game Asylum Upgraded Criminal Car and Enforcer upgraded Patrol Car, C.S.A Enforcer and Asylum Criminal clothing, and lastly, exclusive emote poses including “Chicken” and “Strike-a-pose”.
Here is a new trailer showcasing what you get for pre-ordering the game.
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