EA Sports Active expansion pack to add 30 new activities. Original sold 600.000 in first two weeks
EA Sports will be releasing an expansion pack for their Wii fitness game EA Sports Active this holiday season.
This EA Sports Active expansion pack will add more challenge and variety with interactive circuit workouts featuring 30 brand new activities and exercises that target the upper and lower body, as well as cardio. It’ll also add an emphasis on core exercises including curl ups, crunch & punches, and a warm up/cool down feature. Sports activities will also include step aerobics, an obstacle course, squash and water skiing, while a new emphasis on combinations will populate the upper and lower body exercises.
The release will have new settings in the tropics and feature the Six-Week Challenge – another step in the journey towards better health and fitness with new daily workouts that ramp up in intensity each week.
Why are EA Sports announcing an expansion pack this quickly after the game released just weeks ago? Because EA Sports Active sold over 600.000 copies worldwide in its first two weeks on sale!
Peter Moore, President of EA Sports, commented: “We’re delighted by the overwhelming response to EA Sports Active. This is, by far, the most successful launch of any Wii title in EA history, and even more encouraging is that our second week sales worldwide were as strong as our first week. Not only are we off to a great start at retail, but the feedback from people who are getting off the couch, breaking a sweat and using EA SPORTS Active to support living a healthier lifestyle, is that it is changing their lives.”
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J Bardsley
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