Nintendo to host midnight DSi launch party in L.A.

2 April 2009

1 Comment

Posted by:Josh

Nintendo will be hosting a midnight launch party for it’s DSi handheld game system which launches on April 4th here in the U.S.

The launch party will be held at GameStop’s Universal CityWalk location in Los Angeles, where consumers of all kinds will be able to line-up in order to be the first people in America to own the new system.

In addition to being able to get the system early, there will also be other entertainment in the form of:

* Personalized giveaways from video game art group I Am 8-Bit
* Music by VJ Fader with manipulated video displayed on a giant 360° projection globe
* Interactive gaming stations
* Parkour street running stunt performances
* Nintendo executive Cammie Dunaway and event host Kevin Periera of G4’s “Attack of the Show” leading the count down to midnight when GameStop doors open

Here are the vitals you need to know about the event:

WHO: Adults, teens, video game fans, music fans and consumers of all ages
WHEN: Saturday, April 4, 2009, 9 p.m. – midnight
WHERE: GameStop at Universal CityWalk
100 Universal City Plaza
Universal City, CA 91608 USA
VISUALS:
* Hundreds of consumers gathered and lined up to purchase the new Nintendo DSi
* Big celebration as clock strikes midnight
* Enthusiastic consumers experiencing Nintendo DSi for the first time
* Consumer purchasing first new Nintendo DSi
* Photographs and b-roll will be available

Nintendo is transforming the way people access, experience, create and share content with the new Nintendo DSi system, the third iteration of the world’s best-selling portable video game system. With two built-in cameras, new audio recording and playback functions, and downloadable games and applications, Nintendo DSi lets users customize their hand-held gaming experiences like never before. Players can use 10 different interactive “lenses” to manipulate photos in unique ways and share them via local wireless connection. Users can also play with audio filters that let them control the pitch and tempo of recorded voice or music files. Nintendo DSi, priced at an MSRP of $169.99, officially goes on sale in the U.S. April 5th.