Electronic Arts has announced G.I. Joe: The Rise of Cobra videogame based on the upcoming blockbuster live-action movie of the same name based on the classic Hasbro license of toys, comics and of course, the beloved 80’s cartoon series. The movie opens in theaters on August 7th, 2009.
The game will feature an exclusive storyline that takes place directly after the feature film and will allow players to take part in some of the great moments from the movie as well as from the comics, animated series and toy line.
The game will feature 12 classic G.I. Joe characters that all feature unique weapons and abilities. In addition to the single-player campaign the game will also offer a single-screen co-op mode that will allow two players to unite as a team in their classic battle against good and evil as you work together to take down the evil COBRA organization.
“As Hasbro and Paramount Pictures reignite the G.I. JOE property this year with an all-new toy line and film, EA is excited to play a major role in bringing this icon of pop culture history to a new generation of enthusiasts through interactive gaming,” said Chip Lange, General Manager and Vice President of EA Hasbro. “G.I. JOE offers exceptionally rich storylines and a cast of characters that lends itself incredibly well to creating an over-the-top action adventure video game that will thrill gamers as well as G.I. JOE fans.”
“G.I. JOE has been an icon of action for 45 years,” said Mark Blecher, General Manager of Digital Gaming and Media at Hasbro. “EA has tapped the legacy of the G.I. JOE vs. COBRA saga to create an amazing interactive experience inspired by the movie, comic books, animated series and iconography that we hope will resonate with millions of fans.”
For more than four decades, G.I. JOE has been one of the premiere brands in the history of boys’ toys. Originating the term “action figure” in 1964, Hasbro’s G.I. JOE brand ushered in a new play pattern that forever changed the scope of the toy industry. The G.I. JOE brand made another revolutionary introduction in 1984 with the release of the G.I. JOE vs. COBRA toy line, which introduced a generation of boys to the heroic G.I. JOE forces, led by Duke, and their epic struggle to defeat the evil COBRA organization. The G.I. JOE vs. COBRA saga featured a diverse cast of characters – both good and evil – that became a part of pop culture through Hasbro’s toy line, an animated television series and best-selling comic book franchise.