Activision Blizzard has started promoting Guitar Hero World Tour on TV. Paying tribute to the famous lip- and guitar-syncing scene that appeared in the popular film “Risky Business,” each ad will highlight different celebrities jamming on instruments from Guitar Hero World Tour to the song “Old Time Rock and Roll,” performed by Bob Seger.
The first commercial features Kobe Bryant rocking the mic, Alex Rodriguez and Michael Phelps dancing while ripping it up on the exhilarating new guitars, and Tony Hawk sliding in on a skateboard to play the drums. The new commercials are an extension of the “Risky Business”-inspired Guitar Hero ads starring American Idol season seven-winner David Cook and runner-up David Archuletta that aired during the American Idol season finale on May 21, 2008. Brett Ratner (of Rush Hour movies fame), who directed the American Idol contestants in the earlier Guitar Hero spots, is back on board to inspire others to unleash their inner rock star. Watch it:
Guitar Hero World Tour will be released for Xbox 360, PS3, Wii and PS2 this Sunday, October 26th, 2008.