PlayStation 4 planned 10 years ahead of release discusses Sony Computer Entertainment President Kaz Hirai
In a recent interview Sony Computer Entertainment President Kaz Hirai was asked about the PlayStation 4 and future Sony hardware always being planned / developed far ahead and how he feels about always thinking for what comes next despite Sony’s planned ten-year life cycle for the PlayStation 3. While it may seem obvious that if the PS3 sells well, there will be a PS4, it’s an interesting behind-the-scenes view.
Mr. Hirai answered: “Well I think in any given moment, you need to think both short-term – so, what are we doing next fiscal year, how do we grow the current business – but at the same time, you also need to look four or five years out as well. To say, OK, what is the consumer wanting to do in interactive entertainment five years from now, what can we as a platform holder propose, if you will, to the consumers, to say maybe we should so this or that, and make sure that we keep the consumers engaged, and really also make sure that we are leading the market as opposed to following it. So discussions are happening all the time, about both our short term plans – what are we doing this fiscal year, next fiscal year – as well as, what is the world going to look like, what is the landscape going to look like five years from now, or ten years from now.”
This last sentence would be referring to the PlayStation 4 planning. So the Kikizo interviewer asked what happens with the PlayStation brand in this rapidly progressing technology landscape.
Mr. Hirai answered: “I think so, I think so. But at the same time, I think we have proven with two consoles already that when you say it’s a ten-year lifecycle, it’s a ten-year lifecycle. And we have the luxury I think of being able to keep that long lifecycle going, which means that we don’t need to be talking about our next-generation platform, because again we have a very stable [current] platform. And we certainly don’t want to confuse the consumers once again, by talking about something that may or may not happen five years from now. And that’s something we’re talking about and discussing up here [taps his head] in the company, but it’s not something we talk about openly, again for fear of confusing the consumers. And quite honestly, I think the PlayStation 3, we’ve repositioned it, and it’s got quite a long way to go. I mean we’re just starting here.”
I’m glad there are professional interviewers out there. I’d be asking questions like whether or not the PS4 will have the Spider-Man font as well. I mean, aren’t you curious? 
Update March 27, 2009: Sony Computer Entertainment has filed a “PS Cloud” trademark with the US Patent and Trademark Office. This occurred on the same day the OnLive cloud gaming service was announced, which streams videogames to your TV or PC for direct play without the need for high-end PCs or consoles. It’s unclear whether or not Sony have been working on a similar cloud gaming subscription service or if it’s simply to cover their bases in case cloud gaming is the next big thing. Sony describes the PlayStation Cloud as a provider of “entertainment services, namely, providing an online videogame that users may access through the internet”. Anyone care to guess if they are describing future PS3 or PS4 games streaming to your living room; or simply alternate reality (Xi came out on March 23, coincidence?) and arcade games in Home?
13 January 2010 20:38TheLegalEagle
I think that on a ‘how can they improve on the graphics’ front that the Sony may try and seriously consider ‘3D’ gaming given that within 10 years time 3D projectors will be more financially viable for average consumers as will ‘3D’ Televisions.
I also believe that the fetish for all-inclusive, ‘casual’gaming – a Wii created band-wagon that Sony and Microsoft have jumped upon for nothing more than financial reasons – will die away. I believe the Wii to be a fad, even though I myself have one, and that this is a period of gaming which will eventually burn itself out given that people wil return to going outside with real frisbees, tennis rackets, etc.
Therefore the PS4 will be somewhat like the PS2, ushering in a Golden Age of gaming. My beliefs anyways. For now, I am happy with my PS3. Particularly with a surge of greatness for the COD franchise, and the arrival of fantastic new game franchises like Uncharted.
14 January 2010 11:03mcjakeqcool
In ‘06 the 10 years thing sounded like bs, but now it sounds about right, however same will apply to 720. I thinks 2015 for 720 and 2016 for ps4.
