Free Battlefield Heroes multiplayer game announced as PC download, due summer 2008

At the Digital Life Design Conference in Munich, Germany, Electronic Arts today unveiled Battlefield Heroes. The PC game is an all-new Play 4 Free cartoon-style shooter that will bring classic Battlefield gameplay to an all new mass audience. It’ll be released for the PC as a free Battlefield Heroes download in summer 2008. Battlefield Heroes is EA’s first title that is offered completely for free, and features a built-in matchmaking system to ensure that players of equal skill are paired together for fair play. Developed by DICE in Stockholm, Battlefield Heroes is leading EA’s new web-focused free to download, free to play business model which generates revenue through advertising and micro-transactions. With zero barriers to entry (including low system requirements), now anyone can be a hero on the battlefield!

Battlefield Heroes is a brand new game from the team behind Battlefield 1942 and Battlefield 2. It’s fun cartoon-style graphics and gameplay caters to players of all skill levels and will be third-person view only. It is easy to pick up and play but with robust character customization and a deep online meta-game, gamers can spend hours building up their characters and conquering the world. This means the game features three class types to choose from and that it’ll include a level system. Beta is expected to start at the start of this summer.

“Online gaming garners a massive audience,” said Gerhard Florin, EVP Publishing Americas-Europe at EA.“People want to play games in new ways, with easier access that is quick to the fun. With Battlefield Heroes, EA brings its first major franchise to North America and Europe with a new distribution model and pricing structure adapted to the evolving way that people play.”

“We put a different twist on this Battlefield game going with the cartoon-style graphics and gameplay,” added Ben Cousins, Senior Producer at EA DICE.“There’s something here for all types of players — be it our core Battlefield fans or casual gamers. With the new online model, we will continually add new content to keep the game fresh and keep players engaged, while integrating player feedback in real time. As a game developer, it is such a cool new way to make games.”

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