Sega making Beijing 2008 – the Official Video Game of the Olympic Games

10 January 2008

Posted by:Ferry

Sega today announced an exclusive partnership with International Sports Multimedia (ISM), exclusive licensee of the International Olympic Committee (IOC) to develop Beijing 2008 – the Official Video Game of the Olympic Games. The game is being developed by Eurocom Entertainment Software for the Xbox 360, PlayStation 3 and PC. According to Sega the “online functionality of all of these platforms will ensure that for the very first time, fans of the Olympic Games will be able to experience the thrill of competing against other gamers across the globe in the world’s greatest sporting event.” The sports game will be available in summer 2008 for those of you with “Olympic Spirit”.

Beijing 2008 will be an authentic simulation of over 35 events (including the Long Jump that’s shown above, Sprints, Butterfly Swimming, Air Pistol, etc.) from the upcoming Beijing 2008 Olympic Games and will allow gamers to experience the thrill of competing in many of the official venues ranging from the famous Beijing National Stadium (the“Bird Nest”) to the National Aquatics Centre (the“Water Cube”).

“After the successful launch of Mario & Sonic at the Olympic Games [on Wii], we are delighted to announce the official video game of the Beijing 2008 Olympic Games,” stated Gary Knight, Marketing Director of SEGA Europe “Combining an enjoyable game with a truly global sporting license will provide a fantastic sports game experience for gamers everywhere”.