MTV expanding into the virtual world space
MTV will be expanding it’s growing video game empire with an all new “virtual world” game . . . or “multi-user 3D online world” to use their term.
10Tacle Studios is the developer and the hub world (not yet named) will be full of various mini-games you can play, presumably either alone or with groups of friends (though how many is still up in the air). MTV will be guiding the overall look and feel of the online space and it will contain the standard communication and gaming services that you’d come to expect in an online world, with the addition of archived music videos and other programs that only the MTV empire could provide.
“Starting in 2008, the multi-user 3D online world will give Internet users access to, among other things, the classic content offered by the MTV Group, while offering a large number of online games. 10TACLE STUDIOS AG, a European developer and videogame producer, will handle the technical implementation and operation of the multi-user 3D online world. MTV, whose popular content is available on all platforms relevant to its target groups, such as TV, online, broadband and mobile, will be responsible for target group communication and the editorial preparation of the content.”
Sounds like an interesting experiment, hopefully MTV can nail it down cause it sounds like it could be pretty cool. — Via Kotaku
