Most played consoles last month, out of 68.1 million gamers the PS2 is used by 42%
You might know Nielsen’s data from the American in-home TV polls they do to show how many millions of people watched your favorite TV show. Well now they have the Nielsen GamePlay Metrics that uses console data collected from the Nielsen’s People Meter TV sample combined with Nielsen GamePlay Metrics’ proprietary audio signature library that matches the unique audio signature of every game tracked on the six most widely available video game consoles, including PlayStation 2, PlayStation 3, Xbox, Xbox 360, Wii and GameCube. The user sample includes more than 12,000 households with approximately 33,000 individuals.
Nielsen GamePlay Metrics uses PC data collected from the Nielsen’s Video Game Tracking Survey. Video Game Tracking is a weekly online survey of 1200 gamers between 7 to 54 years of age. Qualifications include ownership of a console or PC, play video games at least 1 hour per week and have bought at least one or more video games in the last 6 months.
Now that the details are out of the way, here are the numbers:
* Playstation 2 accounted for 42.3% of video game console usage during June.
* Xbox was left far behind, but still had the second highest usage at 17%.
* Xbox 360 entertained 8%.
* GameCube entertained 5.8%.
* Wii entertained 4%.
* PlayStation 3 rounded up the list of consoles with just 1.5% of usage.
Metrics found that 68.1 million people used a video game console in June 2007 (in America), and playing an average of 7.5 days during the month. On the days they played, Xbox 360 users logged an average of 2.2 sessions, with an average session length of 61 minutes. In contrast, PlayStation 3 users’ logged an average of 1.9 sessions, with an average session length of 83 minutes, on the days they played.
Metrics also found that game play patterns shift seasonally. For instance in April, Wii’s peak usage hour was 5PM, and now, during Summer Break, Wii usage peaks at 8PM.
For the full Nielsen numbers chart check out Kotaku.
