Nintendo DS sells 7 million in Europe, 6 million sellers, new Ubisoft support

DS Lite Bundle: Pink (Nintendo DS)Since its launch in March 2005 the Nintendo DS has enjoyed meteoric success with a staggering seven million consoles sold across Europe and six Nintendo DS games breaking the one million sales mark so far.

* Dr. Kawashima’s Brain Training: How old is your brain? shattered the one million mark.
* Animal Crossing: Wild World, which lets you experience a joyful and exciting second life, has also attracted over a million people to its world.
* Nintendogs, the puppy phenomenon, has sold over 4 million copies in Europe.
* New Super Mario Bros. brought back the classic 2D Mario platform gaming with a 2.5D twist, that was good for one million sales so far.
* Super Mario 64 DS saw the return of Mario’s first steps into 3D break the one million sales mark as well.
* Mario Kart DS sold over 1.5 million copies, which shouldn’t be a surprise with it’s online racing mode.

Since the release of titles like Nintendogs and Dr. Kawashima’s Brain Training: How old is your brain? Nintendo has seen sales to non-traditional markets increase drastically, with an impressive 44% of Nintendo DS owners being female. With a host of new and exciting Touch! Generations titles scheduled to launch in the near future, Nintendo hopes to continue to reach all-new audiences.

Laurent Fischer, European Marketing Director for Nintendo commented,

“We are delighted by the success of the Nintendo DS and DS Lite and especially pleased to see that we have exceeded the one million mark with games that appeal to both non-gamers and traditional gamers. Nintendo is proud of its role in expanding the gaming market and we hope to continue this success with the launch of Wii in Europe in December. ”

And it’s not just Nintendo’s first party games that have excelled on the Nintendo DS this year; third party games are also enjoying success.

John Parkes, EMEA Marketing Director, Ubisoft commented,

“The Nintendo DS has opened up a wealth of opportunities for us this year and we are thrilled with the sales performances of our key games. We are looking forward to publishing a whole host of new and exciting software for the Nintendo DS as we move into 2007.”