Research shows gaming goes mainstream, most gamers are not shallow, and female gamers now outnumber men
Thanks to Michael for sending in this Comscore Media research about the U.S. gaming audience spanning all ages and walks of life. Of course you savvy gamers already know why you buy sequels of your favorite games and that more and more people around you start playing video games, but there’s a lot more changes happening…
Contrary to popular belief that gamers are primarily teenage boys, results of the study indicate that video games have much broader appeal. On average, gamers are 41 years old with an average annual income of $55,000. Further, females account for 52 percent of the gaming audience. The average gamer has been online for nine years and 84 percent have broadband access at home.
Experience and Word-of-Mouth are top drivers in game buying. When asked about their primary reason for purchasing their last game, the two most prevalent responses among gamers centered on previous gaming experiences, regardless of gaming device used. More then one-quarter of those using each type of device stated that they purchased their last game because they had played it before and enjoyed the experience.
In the study of 800, heavy gamers were defined as those who played games at least 16 hours per week or played games on two or more devices (consoles, handhelds, pc) for at least 11 hours per week. Light/medium gamers played video games for less than 11 hours per week.
One quarter of respondents qualified as heavy gamers, while the remaining 75 percent fell into the light/medium gamer segment.
Interesting it rings so true that gamers don’t care about the platform they play on, as long as they can have fun playing their favorite game series. It’s kind of refreshing to take a step back from the internet’s blind fanboyism and see the loudest opinionated people aren’t the majority, and that not the graphics, but instead gaming experiences are what counts for most. - Seen from this motivation schematic.
The last parah Made me feel really happy 
The Only reason I Buy ONE/two console/s Is because I dont have enough income 
If I could, I would have bought a XbX ages ago and enjoyed all of its exclusive titles :D(Ninja gaiden, CONKER 2!)
and 52 percent Femal gamers 
thats surprising!
