Console wars to end with equal share between Xbox 360, Wii and PS3, claims Midway
Al King, Midway’s European marketing director, thinks Sony, Microsoft and Nintendo’s new consoles will each secure an equal share of the market, “because all of them are compelling, and all of them have got a slightly different alliance of publishers and developers that are developing content for each one”.
It’s all about the audiences they are targetting he says “You can see the way Nintendo is skewing, and it’s more mainstream, casual, female… Sony’s skew is more hardcore, and Microsoft is left to go in either direction. 
If Nintendo corners the family marketplace, and Sony corners the hardcore marketplace, that still leaves a large share of (what could be called) social gamers for Microsoft to carve out.”
About the PS3′s high price he had to say “I wouldn’t (buy it), but I’m not a hardcore gamer. In absolute numbers terms, it sounds like a lot of money. But when I talk to my hardcore gaming friends, they’re rubbing their hands. 
They’ve probably already pre-ordered theirs, frankly, and they’ll pay that. And they’re happy to, because it’s their number one hobby, they’re dedicated to gaming, and the PS3 is a compelling piece of kit.”
“Ultimately you have to think about it and be segment specific,” King continued. “If you’re a hardcore gamer who spends all your hardearned on games, the price isn’t too high at all. Particularly for the amount of technology inside.” Via GI
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