Weekly Famitsu polls Wii Versus PS3 in Japan

15 July 2006

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Posted by:Ferry

The latest issue of Otona Fami (the casual version of Weekly Famitsu), Enterbrain has made a study on the approaching launch of the Wii & PS3 in Japan. The following percentages show the interest in each gaming console.

Gamers (216) polled prefer to wait for a significant PS3 price-drop, as they are very interested in the popular licenses it should get. While waiting, they want to buy the innovative Wii. Many gamers were also interested in playing old games (retro-gaming) via the Wii Virtual Console.
73.6%: Wii
16.7%: PS3
9.7%: neither

Retailers (85) see the interaction of the Wii with the DS more appealing. They also expect Nintendo’s console to be far cheaper and innovative. The Wii has the same potential as the DS in creating a new market for itself, while the competition will struggle in a market which is proving difficult to expand.
65.9%: Wii
18.8%: neither
15.3%: PS3

Game developers (33) believe the PlayStation brand has a strong value among users, which gives the PS3 an advantage in addition to popular licenses. They are also very interested in the new innovative gaming the Wii is going to introduce, as well as it’s affordable price being attractive.
69.7%: Wii
27.3%: PS3
3%: neither

As the DS created a strong booming female audience, Enterbrain tried to see how these new users react to the coming launch of the Wii and the PS3. Here are the percentages of females interested in Sony and Nintendo’s next generation consoles:

Female Students:
50%: neither
37.5%: PS3
12.5%: Wii

Business women:
36.4%: Wii
33.3%: PS3
30.3%: neither

Housewives:
47.6%: neither
42.9%: Wii
9.5%: PS3

Via next-gen, image via joystiq with some editing