Updated: Later this info was found to be made up, bummer!
The direct quote was “All Blizzard franchises will become MMOGs.” All. They claim they have a model now to develop an MMOG in 3 years for $50 million. WoW cost $50 million and took 4 1/2 years.
They’ve split up the MMOG market into two parts: long session games (more than two hours per session) and short session games (less than two hour sessions.) They will also be rolling out a bunch of short session games under the Sierra Online brand. An example is FreeStyle, a pick-up basketball online game scheduled for 2007 release.
No details on pricing model for the short session games, or any specific titles for that matter. Source F13