Xbox Live Arcade bigger than Xbox 360 games market?
I reckon this is where the expensive price of Xbox 360 games comes into play. Edge Online has a piece up talking about the success of Xbox Live Arcade. They wonder if the Live Arcade won’t end up being the most important next-gen platform in this round of the console wars.
From the article: “Live Arcade’s conversion rate – the proportion of people who upgrade the demo to the full, paid-for version – is extraordinarily high, according to Canessa: ‘The industry average on PC is about 0.8% to 1%, and in the first generation of Arcade we were hitting about 8.5%, which was fantastic. But in this generation of Arcade we’re hitting up to 35%, and averaging over 20% across all the titles. I mean, we had to check the data to make sure it wasn’t a mistake. It’s absolutely unheard of.’”
Categories: News
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