TV & movie tie-in MMO games by James Cameron & Jon Landau planned
Joystick mentions an interesting tale for online gamers. The Massively Multiplayer Online (MMO) game platform startup Multiverse recently announced that movie-makers James Cameron and Jon Landau have joined its board of directors, and this has some interesting implications for the future of MMO games and other entertainment media. While movie tie-in games are ten a penny, and franchised MMOs lurk around every corner, Cameron has a more ambitious project up his sleeve. The plan?
Before releasing an upcoming sci-fi flick, Cameron intends to create a tie-in MMO game that will get players hooked on the film’s setting, think advergame, franchise and viral promotion rolled into one. Similarly, Multiverse is in talks with a TV network to create a related MMO game that will help viewers get closer to their favourite characters.
Multiverse’s low-cost approach means that franchises and developers who have been shying away from the MMO games bandwagon can jump without sacrificing millions of dollars on an experiment.
