Neopets not just a happy place
Since we’re just starting out and looking at what’s the best news to cover. I thought I’d throw in some heavy Sunday reading
You may have seen some kids play it, or heard folks talk about it’s popularity, it’s about Neopets with it’s 25 million players!
Dave starts out mentioning what an amazing world it is, free too, and then crosses into it’s worth. Viacom recently bought Neopets for $160 million, which is financially considered a steal with it’s 2.5 billion pageviews per month, obviously perfect for advertisers that are looking for the place to be for todays youth. The seven year old website has it’s own pet creation process, open online world, tons of advertising videos to gain points in the site’s own currency system… inflation… wait a second, what?! Yes that’s right, things get darker…
“[Neopets boss Doug] Dohring didn’t respond to outcries of Neopians who lost their shirts on the Neodaq, a stock market in which all members can invest their NeoPoints. “Around the time of the Enron scandal, we bankrupted three of those companies just for the hell of it,” he says. The Neopians weren’t amused. “They were saying, ‘This is no fair!’” he recalls with a laugh. “But, hey, stuff happens in the world.” Quite a dark site to such a cheerful place, check out the in-depth look at Neopets here.
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