Who wants your living-room? Sony or Microsoft?
Some interesting quotes Spong got from a mini-interview with, Microsoft-man Jeff Henshaw, Executive Producer for Xbox Digital Entertainment. These say the opposite (or rather a defined definition, while spiting Sony) of what they said at launch about Xbox360 taking over your living-room.
“Well, I’d say having everything connected sounds pretty great! It gives me the ability to get at my digital entertainment content in the ways I want to, and that’s not about ruling your living room,†explained Jeff Henshaw, Executive Producer for Xbox Digital Entertainment at Microsoft in an interview with his official magazine. “It’s about freeing digital media enthusiasts to live their lives in the way they want and access their entertainment in the way they want. That’s really what the Xbox 360 is all about. It’s about putting the gamer at the centre of the experience.â€
Mr. Henshaw goes on to outline that in actuality, it’s none other than the evil mega-corporation that is Sony which currently harbours such a plan. “For us it’s not about owning the living room,†he continued. “We don’t care what kind of TV you have. We don’t care what kind of digital audio player you have. We don’t care what kind of digital camera you’ve got. Xbox 360 works with everything. There are other companies out there that want you to own a brand ‘S’ console. They want you to own a brand ‘S’ TV and a brand ‘S’ digital audio player and a brand ‘S’ portable gaming device. To me, that looks more like trying to own your living room, trying to lock you into a single brand. That’s absolutely not what we’re about. We’re about partners and an open ecosystem where everyone can share content, regardless of what kind of device you have.â€
And therein, Henshaw has a point. Sony does really want you to own Sony everything. Your camera, music player, videogames machine, TV – everything. And they also want you to not notice when the stuff breaks after 12 months and one day of you buying it 
Categories: Interviews
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